From left to right
Table #5 - "New Era for Advertising"
Hosted by – Roy Sagi, EMBED
In-depth covering of brand-new forms of TV advertising related to the metaverse, including brand collaborations, promotions, virtual experiences, and new ways to market directly to the consumer with immersive virtual experiences.
Table #6 - “Interactive Entertainment”
Hosted by – Patrick Mouratoglou, MOURATOGLOU & UTS
A deep dive into the new ways in which programmes broadcasted on Television could be applied in relationship to NFTs, the metaverse, and Web 3.0 to create original experiences for the audience.
Table #7 - “Metaverses”
Hosted by – Christina Martin, SATOR
A discussion on the new opportunities available for production companies to benefit from the emergence of the metaverse in the next decade to provide unique and original experiences, such as animated cartoons, concerts, social events, etc.
Table #8 - "Creative opportunities and risk analysis for media"
Hosted by – Kati Bremme, France Televisions
The Web3 holds the promise of new formats and new sources of revenue. It will be a challenge for the media to build smart partnerships with the creator economy. But there is also a risk of governance and sovereignty. Beyond the dreams of decentralization, the ecosystem around the metaverse and NFTs is becoming more concentrated and there is a risk of seeing the same monopolies as in Web2. What is the role of the media in countering this trend?